Mobile apps sure are handy little doodads, telling you what’s going on, where to go and who’s nearby. But can they be trusted with your privacy?
Facebook and Google aren’t the only connected services that should have your privacy antennae up. The mobile devices that travel with you nearly everywhere also gather plenty of dirt — and you might be surprised who else has access to that dirt.
What do you need to be aware of? According to the application security firm Veracode, there are four levels of risk to watch out for. Some apps with malicious code can access your data and device sensors. Other times, your information can be intercepted if you use mobile Wi-Fi. Jailbroken iPhone and Android apps can penetrate your operating system. And bad guys can use faulty firmware to gain administrative access to your device itself…Read More
Source: Veracode, Mashable.com
Latest since the financial crisis, Wall Street organizations have a difficult stand with the public. The image is bad and this is probably an understatement. Over the past few years hardly any organization or leader of a Wall Street organization has made an effort to improve the public opinion. The opposite is the case. Just recently JP Morgan Chase, Morgan Stanley and Goldman Sachs provided the public again with bad ammunition against their brands and public images. The constant inactivity in brand maintenance is now starting to hurt the bottom lines. It can now be watched how some minor efforts have started taking place.
In the past those brands believed that their brands have nothing to do with the public, since only a few are catering their services to people on the street. Morgan Stanley and Goldman Sachs don’t cater to the average Joe on the street and if, only in an indirect way. This assumption is as wrong as it gets. It took a while until this came to the surface, but since Facebook’s almost scandalous IPO even the last on Wall Street should have gotten the message. For those that haven’t understood why they have direct contact with the public and why this can hurt future business, here is the short and easy explanation: Continue reading
Futurists, meet your car of tomorrow. We know plenty about how digital technology is reshaping computing, smartphones, personal relationships and business. But what about something most of us depend on every single day — the automobile? Digital tech is also changing how we use and interact with our cars, and in more ways than you probably realize.
Vehicle-to-vehicle communications, for example, could help automobiles detect one another’s presence and location to avoid accidents. That could be especially useful when it comes to driverless cars — another advance already very much in development. Similar technology could help ensure that cars and their drivers slow down for school zones or stop at red lights.
And the cloud isn’t just for small mobile devices — cars also use it. Cloud computing powers much of the audio streaming capabilities and dashboard app functions that are becoming more commonplace in autos…Read More
Source: Mashable.com, Symphony Services
Pinterest doesn’t just look different than other social networks — it’s looked at in a different way, too.
While most websites draw users’ gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable instead shifted their eyes from the top down the middle of the page. They also spent relatively less time looking at profile information than their counterparts who looked at Facebook pages.
The study, which was conducted by EyeTrackShop, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.
Here are some more interesting observations from the results:
It’s been found that full-time employees spend 33 percent of their waking hours at their workplace – that a third of your life spent at the office! It’s no wonder, then, that your working environment can have such a big impact on your happiness and productivity. Many startups have realized this and created gorgeous, open offices for their employees. However, some companies are still stuck in the bland “cubicleville” mentality. If you are working in one of these productivity-sucking environment, we have got some suggestions to help you turn it around…See More