Creating Organic Traffic Is Gold | Infographic

Creating organic traffic for your website or blog is the most important thing you can do. Organic traffic is cheap and with that creates the best ROI!

As a business, having a functioning website and a blog can be worth Gold! Sure, just having a site doesn’t really cut it, after all the site or blog is “your shop” in the digital world. Every business owner loves it when the shop is crowded. Why? Well, that’s when you can sell. If nobody is visiting your shop, you won’t sell. Continue reading

Social Media And Commerce | Turning Into Sales Channels | Infographic

The intentions of doing business on social media have changed over the past three years. While not that long ago experts were not recommending to use social media platforms for sales, but rather for brand development and brand recognition, times have changed. Even today many marketing agencies are still counting likes and followers without being able to determine how many of these social media activities actually turned into sales. In the meantime, social media has turned slowly but surely into a solid sales channel.

Have a look at the infographic below from Invesp and see how the facts and numbers have changed over the past years. You can expect further growth in sales numbers, but you should consider changes on certain platforms when you determine your best chance to sell on social media. Keep in mind, Facebook for example, has made it clear that they want a share of your social success. If you post on that platform and you don’t promote your post, you are shooting blanks. Only few people see what you are offerings. The numbers for Facebook in this infographic might change.

What is your experience with selling on social media, or buying? Are you using the diverse platforms for selling or buying? Which one?

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Sales And Social Media



Why A Business Blog Is Important | Infographic

Blogging has become a popular way of promoting all kind of products and services. In recent years many companies of all sizes decided to establish a business blog and the number of companies doing the same is rising rapidly. Looking at a few number and benefits, that come to no surprise:

  • 55% more visitors on the website
  • 97% more inbound links
  • 434% more indexed pages
  • 126% more leads

While there are still many argue they don’t need a business blog, the facts have established the fact that “they” need it. Over time the discussion about a business blog has changed from “is it really a good idea” to “how do we do it”? If you are sitting on the fence with your decision, have a look at the infographic below from Digital Marketing Philippines and see the benefits and facts of and about a business blog. If you need help in establishing a blog, feel free to contact me either with a comment below or via my contact page.

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The Elements Of A Business Blog



Why Inbound Marketing Can Be The Better Choice For Your Campaign| Infographic

Marketing has taken a few twists and turns since Mad Men ran the show. When marketing campaigns are discussed these days the question is Inbound Marketing or Outbound Marketing? While traditional outbound marketing is not off the table at all, many marketers invest more and more resources into the alternative inbound form of marketing. The advantage of better abilities to measure, increased reach for less investment and overall better control over a campaign makes inbound marketing a very popular choice.

Have a look at the infographic below from SyneCoreTech. The graphic shows the differences between the two forms of marketing and at the end the company’s approach to inbound marketing.

What about you? Which is your preferred way of marketing, and why? Have you set yourself up to run successful inbound marketing campaigns? Feel free to leave your comments below, or if you have any questions, feel free to contact me. Don’t forget to sign up for my weekly newsletter with more information around the subject.

Inbound vs Outbound Marketing

Pinterest | Rules Around Pinning | Infographics

Pinterest is a great platform for visual content. The site is also a great source for traffic for your website or blog. The users are very much into sharing good content and the majority of the users are women with buying power. To get around on the site and making it work for you and your business, however, requires to follow some basic rules.

Have a look at the infographic below from Social Bees Media and Jenny Francis to learn about some of the rules and incorporate them into your strategy.

What’s your experience with Pinterest? How do you make it work for yourself? Don’t forget to sign up for my weekly newsletter with information around the subject and more.

Rules Around Pinterest

Rules Around Pinterest