Since the last era of integrated communications during the 90s, we’ve seen two economic crashes and the rise of social (and now mobile) media. As a result, marketing departments have retreated to become siloed with different disciplines strategizing and executing programs autonomously. The result is less effective communications across the board.
The market research cited in the infographic demonstrates that as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. Another recent study showed that 74% of business-to-business organizations had not implemented a social media strategy yet as of 2011, and 35% of these same businesses don’t see social as important (see analysis here). This data doesn’t even factor in the emerging mobile media boom…Read the entire article
Source: Marketing in the round, geofflivingston.com