Which Are the Most Social Colleges? – Infographic

Which Are the Most Social Colleges? [INFOGRAPHIC].

Social Media has become pervasive. You use it, we use it, even celebrities and sports stars use it. Companies have begun using it long time ago as well and, naturally, colleges and universities have followed suit.

After all, most of their current or future students are on some social network, so there’s no better way to engage with them. Forget about those old-fashioned bulletin boards and manually-distributed pamphlets!

So how are different colleges and universities doing in the social media world? Check the infographic below to find out if your college is as good at social networking as you are.

Infographic by TopCollegesOnline

Source: Mashable.com

Bots Drive 16% of U.S. Web Traffic – Infographic

Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC].

Along with trolls and Rickrolls, bots are the scourge of the Internet.

 

Automated clicks on ads and other web content drive down value, diminish investments and hurt integrity. And the bot problem only seems to be getting worse as technology advances. This summer, for example, a Long Island startup gained widespread attention after claiming that 80% of the clicks it paid for in Facebook ads came from bots and not humans.

 

But just how bad is the bot epidemic — and how can bots be beat?

 

The online advertising company Solve Media recently ran some analytics on the issue, and came up with a number of interesting results, which are presented in the following infographic.

 

Among Solve’s more interesting findings is that, while the United States may have the most bots in terms of sheer numbers, it actually has a lower rate of non-consumer traffic than some other countries. Some 16 percent of U.S. traffic is bot-based, according to Solve, but in Singapore that number is an astonishing 56 percent. In Taiwan, it’s 54 percent, and 43 percent in the Philippines.

 

That can mean a potential major loss of money for advertisers. Online display advertising will reach $15.3 billion this year, according to some estimates, so all that bot traffic means an overall potential spending waste by advertisers that reaches into the hundreds of millions of dollars at a minimum.

 

So what can you, online advertiser, do to defeat the bots? Looking for cost-per-engagement advertising opportunities, partnering with publishers who actively fight bot traffic and implementing tracking technology are three good ways to get started. For more, check out the full infographic below.

 

What are the best anti-bot measures you know of? Let us know in the comments.

Source: Mashable.com

 

 

The Best Tools for Writers & Journalists

The Best Tools for Writers & Journalists.

Richard Bach once said, “A professional writer is an amateur who didn’t quit.” From CNN anchors to TNW contributors, those bound by the written word can always benefit from a leg up in the digital age. Here, we give you some of the best apps, tools, and communities for writers and journalists. Whether you’re suffering from writer’s block or en route to becoming the next BBC reporter, we promise: there’s an app for that.

Apps

Screen Shot 2012 09 29 at 9.49.25 PM 520x317 The best apps, communities & tools for writers and journalists

Bambuser

Live shots just got a whole lot easier. Bambuser’s live video streaming from your cell phone or webcam allows journalists to share their work via social media. Available from GooglePlay, web features like trending tags and international events enable this app to help live news go global.

Dropbox

Available as an app as well as a desktop service, Dropbox has saved the work—literally—of journalists and students alike since its inception in 2007. Creation of an individual folder that can be accessed with a username and password means that users can access this folder from any platform—and that loss of a laptop no longer means loss of work.

iA Writer

In the words of R. Burroughs, “It is tiny, but it is huge.” Available for iPad, iPhone, and iPod Touch on the iTunes App Store, iAWriter interacts with iCloud and Dropbox to store Writer documents and make them available on all devices. Features including Focus Mode and Certified Text Editing, plus the official site’s Writer Support network, allow users to focus on individual aspects of text, an editing process that’s decidedly painless.

Soundnote

Gone are the days of transcribing for one quote. iPad’s note-taking device allows journalists to tap one word from a portion of an interview to play back what they may have missed. Users can also share audio notes via email or transfer them directly to their laptops.

Viddy

Available on the App Store and coming soon to Android, Viddy is a backpack journalist’s dream. An advanced camera, added visual and musical effects, and various transitions allow users to create their own video packages and upload them to social media. Co-founder and President JJ Aguhob created Viddy out of frustration, seeking to simplify the editing/uploading process. Anger management at its finest.

Wikipanion

Much as we all pretend to be above Wikipedia…we’re not. That’s why Wikipanion, designed for iOS, offers direct access to Wikipedia servers, offering automatic search results while you type. For international authors, support and search/browse abilities are available in 75 languages. Fabelhaft!

Writing Prompts

Almost all writers have suffered from the “block.” With 60 sketches, 250 scene elements, and 600 text prompts, this Apple app offers prompt generators to keep juices flowing. And with text prompts available in online or offline mode, an Internet connection is no longer required.

Tools

Screen Shot 2012 09 29 at 9.55.39 PM 520x286 The best apps, communities & tools for writers and journalists

Audioboo

Is sound social? Audioboo thinks so. Available across mobile and web platforms, this London startup enhances audio on the go, letting users add details including tags and locations and offering easy listening/sharing capabilities. Audioboo Plus is an annual 60 pound upgrade that allows users to post to Facebook Fan pages and be included on the Audioboo iTunes page. Those of the corporate persuasion can join Audioboo Pro, a separate offering that lets companies add multi-contributors to a single account and enjoy extended recording time, among other features.

Evernote

Sketchy memory? A user network of more than 35 million shares your pain. Accessible from almost every device, Evernote allows you to capture anything from drawings to web clippings and make it searchable from your laptop, cell phone, or camera at your convenience. The result is a network that shares project notes, favorite websites, and story ideas, yielding happy news making.

freeDive

Based out of the Knight Digital Media Center at UC Berkley’s Graduate School of Journalism, freeDive serves as a free, open source data-sharing tool. With built-in search and filter applications, tips for effective search results, database building techniques, and acceptance of tips on how to improve, this new tool has great potential.

HootSuite

Businesses have been using HootSuite to manage social media presence for years. HootSuite’s goal is to become a one-stop “dashboard” for all social media interaction. Its latest addition, Conversations, went live this week and is now available in beta version for the free, Pro, and Enterprise tiers of Hootsuite’s customer base. Already 5 million strong, its ability to update all social platforms with a single entry and schedule future postings makes it a journalist’s best friend.

Livescribe

21st century Tolstoys use Livescribe’s paper-based computing platform, centralized by its smartpen, to record what they write and synchronize written notes with the corresponding audio. Available from PCWorld and the App Store, Livescribe’s smartpens—the Echo and the Pulse—offer features including memory storage, built-in speakers, USB connectors, and OLED Display.

Storify

Journalists who need multi-platform sources need look no further than Storify. Users can type in a search prompt on any topic and sit back as Storify collects relevant info from Twitter, Facebook, Instagram, and more to offer a range of media elements that help craft your story (a search for “Facebook Timeline” offers sources organized by each individual social platform, allowing me to move chosen sources into the main text). The team behind Storify is “building the story layer across social networks,” allowing users to gather sources the digital way.

WordPress

Becoming a blogger has never been quicker. First released in 2003, the free, open source blogging tool is now the most widely used system on the Web. The ability to run multiple blogs from one installation, tag articles, and be on the lookout for grammatical errors makes it a tried and true mainstay. And as tech writer Erik Sherman explains, it is a tool that allows work to be dressed up or down to your heart’s content.

Editor’s Addition: Contently

We use Contently at The Next Web to organize our feature production schedule. It allows me to upload a selection of assignments for each weekend, and writers from various groups can then claim pieces from the pool or I can assign them directly. I can go over changes with the writer and see various revisions come in via the app, and even edit the piece in there before bringing it over to WordPress. If you’re a journalist or editor with contributors to oversee, it’s probably worth taking a look. – Joel Falconer

Communities

Screen Shot 2012 09 29 at 9.49.13 PM 520x401 The best apps, communities & tools for writers and journalists

EJC

Aspiring reporters, look no further. A quick look at this online networking community’s homepage reveals job vacancies for a reporter out of BBC Afrique and a link to a toolkit on how to improve emergency journalism. This brainchild of the European Journalism Centre allows users to add multimedia, share their blogs, and join/create groups on relevant topics.

Knight Community News Network

An initiative of J-Lab: The Institute for Interactive Journalism, KCNN helps citizen and professional journalists alike launch and operate community news and information sites. Free resources, including learning modules to improve user content and sources for research on citizen media behavior, help aspiring newsmakers create their own stories with the help of working professionals.

Quora

Co-founded by former Facebookers Adam D’Angelo and Charlie Cheever in 2010, Quora users can upvote or downvote submitted answers to questions on almost any topic. Alongside Quora’s own algorithm for ranking the best answers, users also have the power to suggest edits to answers offered by their peers. An official iPhone app was released in September of last year.

The Reddit Edit

The power of Reddit is nothing new. What is relatively new is turning to Reddit as an original news source. Colorway reported earlier this month that despite claims to the contrary, more and more journalists are using Reddit to gather ideas from the site that gets more than three billion page views per month. The result is Reddit Edit, a more polished presentation of categorized news headlines that seeks to court media skeptics—although that number is decidedly dwindling.

Skyword

Primarily a content production platform, Skyword offers writers the chance to create content for various brands and receive bi-weekly payment in the process. Their newsletter links to online conversations on topics such as how to handle critique and features monthly spotlights with “Skywriters” to find out what makes them tick.

Twitter Blog

We’re well aware of the power of Twitter, but not all Tweets are re-Tweeted equal. The website’s blog offers insight into how the platform can be used most effectively to share and promote content. A post published last week (http://blog.twitter.com/2012/09/best-practices-for-journalists.html) outlines four simple strategies for how news outlets and individual authors can increase follower growth and engagement. And if you’re still seeing red after last Sunday’s Patriots/Ravens game, this post (http://blog.twitter.com/2012/09/nfl-week-3-onlyontwitter-edition.html) highlights how hashtags and trending topics spread through constant interaction.

Wired Journalists

They don’t come more collaborative than this. Founded in 2008 to connect journalists online, the brainchild of Howard Owens, Zac Echola, and Ryan Sholin hosts various groups, forums, and headlines for digital writers to use and share information with their peers on topics ranging from bilingual journalists to those who support facial hair awareness.

Image Credit: Michael Springer/Getty Images

 

 

About the Author

Lauren Maffeo is an MSc candidate at The London School of Economics and Political Science and Assistant Community Manager at Enternships. She recently worked as a media consultant for Global Poverty Project’s “The End of Polio” campaign. Her essay on a 2011 volunteer trip to Swaziland, Africa, was published on The Wall Street Journal: Classroom Edition website last year and will appear in a forthcoming book on transformative tourism. Her spare time is no less active-she finished her first triathlon this year.

Source: The Next Web

Google’s Spring Cleaning program removes AdSense for Feeds and decreases Drive storage – The Next Web

Google’s Spring Cleaning program removes AdSense for Feeds and decreases Drive storage – The Next Web.

As part of its effort to minimize resources while also focusing on products that they feel could improve users’ lives, Google announced that it was continuing its spring cleaning program and shared that it’s going to end a bunch of more features that just haven’t necessarily gained any traction–bringing the total number of features deadpooled at nearly 60 since they started last fall.

You might remember that last year around this time, Google told its users that as technology improves, people change and that as a result, some services were going to be shuttered. Their goal was to help make the user experience much simpler and improve what they called the “overall Google experience”. Past features that have ceased to exist include Aardvark, Desktop, Fast Flip, Google Pack, and many others–many, if not all, were probably not well-known to the masses. A year later, the search engine giant is back at it again, this time taking out services like removing +1 reporting within Webmaster Tools, getting rid of the Google News Badge and Recommended Services, eliminating the option for users to choose backgrounds for Google with Classic Plus, consolidating storage and reducing capacity on Google storage, and eliminating AdSense for Feeds.

While most of the recently deceased services are relatively unknown, a couple probably affect more users than the rest. For one, the discontinuation of AdSense for Feeds will be a bit of a shock to those publishers who had previously made revenue off of their RSS feed. AdSense for Feeds was essentially the monetization feature for FeedBurner and several years ago had replaced Feedburner’s Ad Network soon after it was acquired by Google in 2008–and now that too is being shuttered. This is the latest step in the slow demise of Feedburner–its API feed was taken offline, it no longer has a Twitter account, and it’s Google+ profile no longer exists. If you have your RSS feed distributed through Feedburner, don’t worry about looking for a new service as it doesn’t seem to be going away (yet), but you will not be able to make any money off of your RSS feed–doesn’t matter how popular your feed is. AdSense for Feeds will officially be closed on December 3.

A few months ago, Google rolled out their Drive feature and that it was going to compete against Dropbox. It had some fanfare with it debuting with 5 GB of data, rivaling Dropbox’s free 2 GB of data. This storage was in addition to all the other free storage offered through Google services like Picasa and GMail. Now, with this latest round of spring cleaning, Google Drive’s storage is being combined with Picasa so that you will have a total of 5 GB of storage to be used across both services. However, if you are paying for your service and have a 100 GB storage capacity, then your free storage will be counted towards your total. So while you’re paying for 100 GB, you’re not going to get the free 5 GB added to your total.

None of the soon-to-be sunset features have a standard retirement date, but expect it to happen sometime before the end of the year, if not the next few weeks.

Image Credit: Adam Berry/Getty Images

Source: The Next Web

China’s Internet Is Getting Faster – Infographic

China’s Internet Is Getting Faster [INFOGRAPHIC].

There are half a billion people on the Internet in China, meaning the country has a significantly larger online population than the general population in the U.S. In China, broadband speed — the rate at which devices can access data from the Internet — appears to be significantly behind the country’s rapid growth in online population.

According to the most recent Akamai State of the Internet report, the global average broadband speed is 2.6-Mbps. China is slightly below average at 2.07-Mbps, according to ChinaCache, a leading content delivery provider.

South Korea has the fastest average broadband in the world at 15.7-Mbps; the U.S. is currently 12th at 6.7-Mbps.

Despite its current online sluggishness, China may be catching up. The country enjoyed a 32% increase in its broadband speed during the six months leading up to May 2012.

ChinaCache used the information it compiled to create the following graphic, which offers insight and perspective on the largest Internet landscape in the world.

Source: Mashable.com

China Broadband Speeds

 

These Are the Tech Job Hot Spots [INFOGRAPHIC]

These Are the Tech Job Hot Spots [INFOGRAPHIC].

Silicon Valley is still the biggest hot spot for tech jobs in the U.S., but a few other areas have almost caught up.

There were 9,874 tech jobs posted online for Silicon Valley between January to August of this year, according to a new report from Bright Labs, a new data resource center from the job search startup Bright. Silicon Alley in New York was close behind with 8,976 tech jobs in the period.

Another big tech hot spot has emerged recently just south of Silicon Valley. The small area between Venice and Santa Monica, Calif., known as Silicon Beach had 7,368 jobs in the first eight months of this year, the third most of any region, as startups flock to the area for cheaper rent.

Bright Labs analyzed millions of job postings from websites like Monster and CareerBuilder as well from individual companies and filtered the results for tech positions as defined by U.S. occupational codes to find out the biggest regions for the tech industry.

Most of the 10 biggest tech hot spots were dominated by the coasts of the United States. Dulles Tech Corridor in Northern Virginia had nearly 8,000 tech jobs posted, making it the third-biggest tech region. Florida’s High Tech Corridor, which is made up of a mix of aerospace, digital media and energy companies, had 7,752 tech jobs posted in the period, making it the fourth biggest.

The bottom line: You don’t need to move to Silicon Valley anymore to be near a hub for tech jobs.

Find out if you live in or near a tech hot spot in the infographic below.

Source: Mashable.com

Are In Person Conversations Richer Compared To Online? – Infographic

It’s no great secret that Facebook is the hottest spot for social gathering since Studio 54. Since its launch in 2004, nearly a billion people have flocked to the site.

Facebook and other social media sites have enjoyed stunning popularity over the past several years. By users own reports, however, many don’t seem to be unlocking the full potential of social media as a tool for both social and professional interaction.

A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find “real life” interaction to be richer, yet they are not using social media to facilitate face-to-face meetings.

“All of us Internet users are fast becoming social network users with more than 60% of us belonging to an online social network,” JP Clement, founder and CAO of The Marketing Distillery, tells Mashable. “But that social online behavior is not translating to an increase in social behavior offline.”

Check out the infographic, created by The Marketing Distillery, that summarizes the findings of the Concept Metrics study. Then, interact in the comment section and let us know how you use social media as a tool to enrich your life, both socially and professionally.

Source: Mashable.com, The Marketing Distillery, Concept Metrics

Did You Know? Technology Is Depleting The Earth’s Resources – Infographic

Apple sold a record 5 million iPhones the first weekend the phone was on the market. And unlike in the iPhone’s early days, the latest Apple smartphones are not primarily being purchased by first time owners.

But did you ever stop to think about what happens to all those iPhone 3, 3GS, 4 and 4Ss now deemed out of date? While there are many recycling programs available, most smartphones are not efficiently thrown out.

Apple’s iPhones is far from the only culprit — most every smartphone, hard drive, hybrid car, satellite, MRI machine and GPS, along with dozens of other tech gadgets, are made from Rare Earth Elements.

This infographic, created by Vouchercloud takes a look at this troubling technology trend, which is depleting the planet’s supply of Rare Earth Elements.

Source: Mashable.com, Vouchercloud

Victoria’s Secret PINK Store Opening at Cowboys Stadium | NBC 5 Dallas-Fort Worth

Victoria’s Secret PINK Store Opening at Cowboys Stadium | NBC 5 Dallas-Fort Worth.

How `bout them undies?

Victoria’s Secret will open a PINK store at Cowboys Stadium in Arlington that will feature the limited-edition PINK NFL Collection, most of which is expected to promote the NFL’s most valuable team.

While the Victoria’s Secret line isn’t new to the NFL, Cowboys, or even the Texas Rangers (who have their own PINK line), the company said it’s the first time they have opened a store inside a professional sports venue.

A ribbon-cutting ceremony is scheduled for Oct. 1, just hours before the Cowboys host the Chicago Bears.  On hand will be Victoria’s Secret models Elsa Hosk and Jessica Hart along with Dallas Cowboys executive vice president of brand management, Charlotte Jones Anderson.  The group will then unveil the line of co-branded women’s items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Ladies, you don’t have to go to the stadium to get your gear however. The limited edition Cowboys Collection items will also be available in Victoria’s Secret stores throughout North Texas and online at victoriassecret.com/pink/dallas-cowboys.

Forbes magazine this month named the Dallas Cowboys the NFL’s most valuable team for the sixth consecutive year, worth more than $2 billion.

Bing Partners With Klout, Marrying Search and Influence

Bing Partners With Klout, Marrying Search and Influence.

bing-kloutMicrosoft and Klout have announced a new partnership between the two companies, which will see Klout’s data get incorporated into the Bing search engine. At the same time, Klout scores will begin to take into account Bing search results and queries.

The exchange of data is part of a long-term “strategic investment” that Microsoft is investing in Klout. In a Bing blog post, Microsoft says the sharing of data between the two companies is just the beginning of the relationship. The exact terms of the deal were not disclosed.

SEE ALSO: Your Klout Score Just Changed. Here’s WhyBing already incorporates social results into its search — mainly data from Facebook, Quora, Foursquare and others. Now when you search for someone on Bing (and you have social search turned on), you’ll also see that person’s Klout score. On the Klout side, scores will take into account how often people search for that name and presumably which links are clicked on (in the case of people with the same name).

Also, experts who appear in Bing’s “People Who Know” section of the sidebar will be recognized on Klout. The changes to Klout will come in the next few months, while Klout’s data will begin appearing in Bing immediately, Microsoft says.

How do you like that Klout will be incorporating Bing’s data, and vice versa? Share your impressions in the comments.

Source: Mashable.com

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