Facebook previously said it had “dedicated protections” against threats that result in fake Likes, but emphasized that these improved systems to safeguard the network’s integrity “have been specially configured to identify and take action against suspicious Likes.”
“Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics,” Facebook wrote in its August post. “This improvement will allow Pages to produce ever more relevant and interesting content, and brands will see an increase in true engagement around their content.”
Facebook did not immediately respond to requests for comment.
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