Welcome to our interactive guide to BrandZ, our annual report on the most valuable brands in the world.
Scroll through the brands in the bubble chart using the left and right arrows. Click on a brand ‘bubble’ to view more detail about its historical performance and its relationship to other brands in its sector.
Use the drop downs to filter the charts. You can view the Top 100 brands by year, country or sector – or a combination of all three. So if you want to see which Chinese financial institutions made the Top 100 in 2011, you can change the filters accordingly.
Colour-coding by sector allows you to see that, for instance, technology companies dominated the Top 10 this year, with Apple, Google, IBM and Google among the world’s 10 most valuable brands. Looking more widely at the Top 20, telecomms companies and financial institutions also perform well.
You’ll also see that this year (2012), Apple is the world’s most valuable brand, followed by IBM and Google. Apple was also the most valuable brand last year (2011) although in 2010 Google took the top spot.
Source: Kantar, Millward Brown