Adidas Chasing $3B Market With High-Tech Lab

When it comes to the most popular running shoes, Adidas doesn’t even crack the top-three list. The company is confident that new running technologies will help it snag a piece of the $3 billion market. Bloomberg went to the company’s innovation lab in Portland, Oregon to find out why Adidas thinks technology will win this race. (Source: Bloomberg)

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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