Every business is in some way depending on marketing and advertising. Marketers decide by demographics AND cost on where they place ads. So, which one is the least expensive way to reach an audience?
While still 10 years ago newspapers, TV and magazine’s were the choice to place ads, the internet and its social media sites have changed the situation dramatically. Print media were the first to feel the heat and to experience huge revenue losses. These days even TV ads feel the pressure coming from social media and video sites. Things have definitely changed.
Have a look and see where you can reach the most people for the least mount of dollars spent. As a side note, interestingly enough, social and digital media have shown ways to reach an audience for no dollars spent, on a daily basis!
Infographic Source: Nuance Media