For many people content marketing is a thing from another world. For those that haven’t been active with this part of the marketing department, it is difficult to understand what’s behind it and what the challenges are.
The infographic below shows some of the strategies B2B content marketers use and also shows some of the challenges they face. And the mentioned are not even all of the challenges that come up on a daily basis. Have a look.
Infographic Source: Wolfgang Jaegel