B2B Content Marketing Strategies And Challenges In 2014 | IG

For many people content marketing is a thing from  another world. For those that haven’t been active with this part of the marketing department, it is difficult to understand what’s behind it and what the challenges are.
The infographic below shows some of the strategies B2B content marketers use and also shows some of the challenges they face. And the mentioned are not even all of the challenges that come up on a daily basis. Have a look.
Infographic Source: Wolfgang Jaegel
B2B Content Strategies In 2014

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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