Online sales from B2B marketing efforts are slowly increasing. Not that long ago, experts were discussing on whether social media and inbound marketing are even fit to support B2B marketing efforts and result in sales. Well, it works.
The problem for the moment, many companies don’t know how to handle their lead generation from online sources and lose out on business. This infographic shows the differences between offline and online lead generation and explains how to better handle leads.
Infographic Source: Salesforce