Big Data Marketing: The Benefits – Infographic

the-benefits-of-big-data-marketing_5229ff928b82aEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. The advent of progressive, human activity has led to a staggering acceleration of generated data, however the collection of these data sets have become difficult to process using on-hand database management tools or traditional data processing applications.

Source: Iconic Mind

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