I recently posted “a social media and blogging fact” of 2013 on my Google+. The post describes the fact that 57% of marketers have declared they have acquired new customers via their blog.
When I saw the number of 57% I thought this is a low number. After thinking about it for a few minutes, the number made more sense to me. Considering that creating a blog to boost and start a content marketing campaign is not something marketers have always done, the number seems more accurate. For many marketing departments it is relatively new to use blogs to support content marketing campaigns. I am sure that at the end of 2014 the number will be higher.
Have a look at the post below. Your responses and opinions are appreciated on Google+ or in the comment section.