Brand Identity: Your Brand Is Much More Than A Logo – Infographic

There is a well-known statement that brand isn’t just a logo or a product. As well as brand identity isn’t just a stationary set. It is much more. It includes every aspect of visual essence from the brand mark to all marketing materials, signage and interior. This infographic presents the brand identity as a planet system with mission (“big idea”) in its center and strategy on the last orbit. Every element should support brand story and nothing can step out of the brand positioning.

Have a look at this outstanding infographic about Brand Identity

Infographic Source: Iryna Nezhynska

Brand Identity Your Brand Is More Than A Logo

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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1 Response

  1. Really smart and useful !!!

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