Category Archives: People

The Main Street Analyst, Marketing, Business, Social Media

Why Most Brands Mess Up Customer Service On Twitter

The Main Street Analyst, Social Media, Marketing, Business

The Main Street Analyst, Social Media, Marketing, Business

Customer service on Twitter is a tricky thing. Complaints are public and unqualified responses can dig a deeper hole for brands.

A coupe of weeks ago I wrote an article about “The Non-Sense Big Marketing Agencies Are Selling To Big Brands”. One of the results was a response  from Software Advice’s “Customer Service Investigator”, a blog writing and investigating customer service issues. Continue reading

The Main Street Analyst, Marketing, Business, Social Media

Doing Business In China: Small Businesses Can Do Too

Sometimes at the beginning of 2011 I met Helen Liu, the founder and principle of Wall Street Chinese, a small firm specializing in consulting businesses of all sizes when they attempt to do business in China. From the beginning I thought Helen has an amazing business at hand. Who wouldn’t love to do business in China? China business has come a long way over the years and still has a lot of growth potential. As a matter of fact, the most has still to come! Businesses, mostly the bigger ones, know that and want to be involved. Think about it, if you have a product to sell, wouldn’t you like a market like the Chinese?

Since our first meeting in 2011, Helen and Wall Street Chinese have helped corporations in many industries to set foot and get settled in China. The financial industry, hospitality and real estate are just a few that took advantage of Helen’s wealth of experience and know how. Some, that have already established presences in China, send their employees that are involved or about to get involved, to the Wall Street Chinese to learn about the new business culture they are about to face.

In a recent meeting I asked Helen about small and medium sized businesses and their efforts to get involved in China business. Helen stated that there is, at this time, not a lot of interest in that community. While it kind of surprises me, it goes hand in hand with my experience in that business community. Helping businesses with marketing and business development, I often get the message that small and medium sized businesses hesitate to take the steps to do business in China. While everyone sees the market and business potential, the most common “excuse” for not tackling the market is “the Chinese copy and steal everything”. While there is something to it, and you would learn in Helen’s class why that is, it is not as bad as most describe it. And by the way, I run a small photo business as well, and the copyright issues I deal with are not coming from China, if you know what I mean. I do agree that China seems far away for the most of us in the Western hemisphere, but don’t let that blindfold you and miss out on a great opportunity to grow your business.

Doing business in China is open for all businesses, not only “big business”. There is plenty of information available with the various Chambers of Commerce and other organizations to master formalities, and there is a great opportunity to learn about doing business in China with the Wall Street Chinese, Helen Liu and others.

For more information on how to do business in China, contact Wall Street Chinese or Helen Liu here.

Why Do Women Rule Social Media? – Infographic

No change in social media dominance. Women rule! The infographic below gives some staggering numbers. Have a look.

Why do women rule social media? By now, it is no secret that social media is mandatory if you are in business of any kind. Even if it is just the business of promoting yourself for a job search, it is not a good idea to neglect social media. Some numbers leave men so far behind, one could get the impression women have huge advantages when it comes to creativity and some other areas.

One thing I have observed and experienced over the past years in social media, and this could be very well a reason why men fall behind, women support each other much better than men do. Men, maybe by nature, are much more competitive with each other. In other words, men that do well with and on social media get much less support from their gender than a woman that does well. Maybe this leads to some frustration and is leading men to stay away from social media. This is for sure not true with all men, but I have seen some tendencies in this direction.

What do you think? Why do women dominate social media?  Your opinion is appreciated in the comments

Infographic Source: FinancesOnline.com

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Investing: Who Are Mutual Fund Investors – Infographic

Mutual Funds have been important vehicles for investors to create retirement funds and wealth. After the financial crisis had hit investors, there have been reports of capital “flow outs” of Mutual Funds. This infographic shows who is investing in Mutual Funds. There are some interesting facts and trends. Have a look.

Infographic Source: KurtoSys

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The History Of Bitcoin And How It Came Together – Infographic

Bitcoin has become a valid currency, at least for some. Others look at the currency from the skeptical side and refer to risks this currency could bear for “regular” currencies and economies. For the most part, people sit in between knowing not much about the virtual currency. Over the past five years, it has gone from being an experiment to a market capitalization of billions of dollars.

This infographic shows the history of Bitcoin, from the beginning in the midst of the financial crisis to the first ATM, acceptance by Virgin Galactic to accept Bitcoins for space travel and The People’s Bank of China not allowing Chinese banks to handle Bitcoins.

Infographic Source: VisualCapitalist

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How To Develop And Boost Your Creativity – Infographic

Creativity very often falls short in this fast paced world of ours. In addition, many people believe they can’t be creative. It doesn’t have to be like this. Have a look at this infographic and see how you can boost your creativity or even develop some. You will like it.

Infographic Source: WhoIsHostingThis

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Representations of Gender in Advertising – The Two Sides Of Advertising

The advertising industry is working with all tricks to make us believe what they want us to believe. For the most part they are very successful with it. Sales are good and that is what counts for most of us. However, there is another side to it and that one is not so great. Once in a while we should remind ourselves that the advertising world is not reality and what you see on TV will not reflect in your mirror, no matter how hard you diet or how hard you are trying to display the “big shot”. Hunger yourself to death or getting depressed while trying to be cool should not be an objective to strive for. This video is a combination of funny, sad and a reminder of the unreal world we are confronted with when we watch advertising. –TheMainStreetAnalyst–

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.