Celebrity endorsement. From hip-hop moguls to Hollywood heartthrobs, these days you can’t turn around without seeing a famous face plugging the latest product.
However, there’s a growing trend among the showbiz elite that sees celebs taking control of the brands they endorse and way they connect with fans. Young, wealthy and very well connected, this new generation of entrepreneurs are harnessing the power of the web to re-write the product promotion rule book.
We thought we’d look at this group of savvy celebs and compare how the major players are breaking the mould and lending their online influence to some of the world’s most exciting new brands.
How does king of tech Ashton Kutcher stand up against kitchen crusader Jamie Oliver? How are Gaga and Bieber using Twitter to boost their fortune?
Keep reading to find how the web’s most influential celebs are harnessing their star status to influence the way we shop.