CEO’s On Social Media – Statistics – Infographic

Only 47.4 % of CEOs participate on social media sites. 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network. 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World

The Most Popular Social Media Channels Amongst Among CEOs

Social Media Channel %age
Twitter 50.3%
LinkedIn 47%
Facebook 45%
Corporate Blog 38%
Google plus 12.1%
Quora 4.3%
Other 9.2%

Major Benefits Of CEO Participation In Social Media

Benefits  %age
Better Communication 78%
Improved Brand Image 71%
More Transparency 64%
Improved Company Morale 45%
Better Leadership 45%
None of the above 5%

 

How important is it for CEOs to engage on Social Media?

Importance %age
Very Important 50%
Somewhat Important 31%
Mission Critical 5%
Not Important 14%

 

CEOs who participate on social media can build better connections.

With %age
Customers 89.3%
Employees 84.7%
Investor 66.3%
Other 31.4%

82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.

77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media

78% of professionals would prefer to work for a company whose leadership in active on social media.

Source: go-gulf.com

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