Only 47.4 % of CEOs participate on social media sites. 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network. 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World
The Most Popular Social Media Channels Amongst Among CEOs
|Social Media Channel||%age|
Major Benefits Of CEO Participation In Social Media
|Improved Brand Image||71%|
|Improved Company Morale||45%|
|None of the above||5%|
How important is it for CEOs to engage on Social Media?
CEOs who participate on social media can build better connections.
82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.
77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media
78% of professionals would prefer to work for a company whose leadership in active on social media.