Content Marketing 2014: Trends, Benchmarks And Budgets – Infographic

Content marketing is a major tools in every marketers tool box. Many brands and businesses are increasing their budgets and re-define their goals. Looking at the infographic below, it is interesting to see that sales and lead generation has become a more desired goal than a year ago.

Read also: The Book: Value Of Content Marketing

Have a look at this infographic about benchmarks, budgets and trends for marketers in Australia. Don’t be thrown off because the graphic just shows details for the Australian market, there is lots of data you can easily incorporate in plans for marketing in other countries.

The Main Street Analyst is a major resource if your business is seeking to connect the dots between social media, marketing and business. If you need help and advice on social media projects to increase your bottom line, don’t hesitate to contact us.

Infographic Source: Content Marketing Institute

Content Marketing Trends 2014 Australia

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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