Content marketing is a major tools in every marketers tool box. Many brands and businesses are increasing their budgets and re-define their goals. Looking at the infographic below, it is interesting to see that sales and lead generation has become a more desired goal than a year ago.
Read also: The Book: Value Of Content Marketing
Have a look at this infographic about benchmarks, budgets and trends for marketers in Australia. Don’t be thrown off because the graphic just shows details for the Australian market, there is lots of data you can easily incorporate in plans for marketing in other countries.
The Main Street Analyst is a major resource if your business is seeking to connect the dots between social media, marketing and business. If you need help and advice on social media projects to increase your bottom line, don’t hesitate to contact us.
Infographic Source: Content Marketing Institute