Content marketing, along with social media, in its various forms has become a major tool for B2B marketers. In 2013, 93% of B2B marketers used content marketing and 35% use it as their major marketing tool. While these are impressive numbers, they are projected to rise even higher in 2014, hand in hand with increases in budgets.
Have a look at the projections for 2014 and how marketers are planning to go along with their content marketing strategies.
Text: Vitus Feldmann – Infographic Source: Media Mosaic