In a world where marketing efforts shift to digital, content marketing has become a major marketing activity. Doing business, selling products and services, has not become easier in the past and with the internet offering small businesses to compete with big brands, things will definitely not become easier.
To market content has already proven to be successful and is showing results. The infographic below from Open View Partners shows how you can build a “content factory” that keeps on giving. Have a look!
Do you use content marketing? What challenges are you facing? Your comments are appreciated below.