Make the most of your online community and conduct a survey. Use Survey Monkey or other online survey platforms and gather important data for free. Survey questions can include:
- What is your biggest [industry] challenge?
- What stopped you from subscribing today?
- How often do you buy [insert product]?
- In 2014, what marketing channel will you increase the budget for?
Using the data in the example below from Marketingcharts.com, you are able to share insight such as ‘42% of marketers will increase mobile marketing spend in 2013’. Once you have collected enough data, create a summary in the form of a blog post and share this with your readers.
Tip: Get started immediately and use Facebook, Google+ or Twitter to survey fans and followers.