Create an Infographic
Any B2B marketer will have an Infographic in their arsenal of content marketing tactics. One of the biggest struggles is finding content to create an Infographic on. An easy way to get started with an Infographic is to summarize long blocks of content you have on your website and turn them into a visually appealing infographic. Examples of content you can turn into an Infographic can be:
- Annual reports
- ‘About us’ section
- White papers
- Product sheets
You can also use Infographics to create a ‘History of…” topic within your niche. Infographics prices can vary and I have found prices anywhere between $500 and $4000.
Tip: Infographics should contain no more than 5-6 statistics/ points of information. Research by KISSmetrics found that any more than 6 and it becomes too much for the reader to consume.