Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like a lifetime.
To put it into context, consider this – the average length of a radio advertisement is 5 seconds. Web users typically dedicate 4.4 seconds to reading every 100 words. Plus, people can fit a lot into their time these days; for example on the internet, every 30 seconds sees 102 million emails sent, 12,000 Twitter posts made and 1000 blog posts created. If the world can do that in half a minute, think what you have to do to grab a person’s attention in just 8 seconds?
If those stats have left you feeling overwhelmed, don’t panic and don’t press the emergency button. Just keep calm and take a look at our new infographic, which gives you the low-down on the relationship between content and attention spans…