Content marketing is one of the most important ways to promote products, services and brands. Done right, it can give your marketing efforts a major boost with creating leads and increase brand awareness.
The infographic below explains why it is important to use content marketing and how you should use it. The infographic has one flaw, the author states that you should not use it not for selling. I don’t agree with that statement. First of all, if you don’t ask for business, nobody will buy. Second, there is nothing wrong with incorporating a sales pitch into your content. If the quality of your content is good, a sales offer will not do any harm.
Infographic Source: SubmitEdge