Cross Channel Marketing: How To Engage Customers Effectively – Infographic

how-to-effectively-engage-customers--cross-channel-marketing_5255e0646853bMarketers need to be able to deliver relevant and consistent communications across all channels. With the always on, hyper-connected consumer moving seamlessly across devices throughout the day, marketers are turning to a cross-channel approach to put the customer at the heart of their marketing strategy and maximize every interaction opportunity. Experian Marketing Services presents the Australian Cross-Channel Marketing Report. Don’t worry, if you are not in Australia, have a look anyway. Some of this information can be applied to any other country.

Source: ExperianMarketing

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