Digital marketing spending is on the rise. With technology and internet improving, social media sites gaining in popularity and shopping online becoming a real experience, more and more consumers are turning to the digital marketplace for their shopping needs. Subsequently, honoring the fact, marketers are increasing their spending on digital marketing. Looking at the numbers and considering it is only the middle of 2014, this is almost, not unexpected though, a dramatic change in advertising and marketing spending.
Have a look at the infographic below from SayItSocial and Mandy Curtin and see how digital marketing spending has developed in 2014.
If you are a marketer, are you focusing in on digital marketing? As a consumer looking for a product, where do you start your shopping? Your comments are appreciated below.