Direct Mail Statistics: Still Making A Difference – Infographic

Direct Mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a Direct Mail piece they received in the past year. Let’s take a look at some more Direct Mail statistics for 2013.

Source: Central Mailing Services


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2 Responses

  1. Greg says:

    It makes sense direct mail still makes a difference. Mail actually lands in the recipient’s hands and has a chance of being noticed. Often emails wind up in the spam folder never to be seen by the recipient.

    • V. says:

      You think like me, Greg. :-) However, it seems a lot of people see it differently. I listened around and found out that people open their emails but throw away direct mail. That seems to be true especially with the younger generations. I guess it depends on how you grow and maintain your list.

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