Empire Avenue – Mission Sharks

It’s been a few weeks now that missions for all is enabled on Empire Avenue. Enough time to learn on how it works and how to decide on whether you take a mission or not. For the most part, the missions work well and serve the purpose, in my case at least.

There are a few things that make me wonder. I run mostly small missions. Ten, maximum 20 rewards, because I still have to keep an eye on the Eaves spent. That has the advantage to take a quick and easy look at the mission and see who participated, and how. Of all missions I ran so far, none was completed by 100%. Some people just took the Eaves and ran. Is this ok because Empire Avenue is just game? Are these people the same way in real life? Not taking it exactly as it is required and just watch out for themselves?What would you call the same in real life?

As stated above, it is a few weeks now and there was enough time to learn on how this works. By now the mission thing should be an easy thing to understand, especially when it becomes a major “income source” for some. At the beginning, I had my own troubles with it. I saw a few Eaves and ran for it to find myself in a mission I could actually not do for one or the other reason. After a couple of days and a number of missions I have learned to read and understand what is required first before I click the link. Sometimes it happens that I am not able or willing to do the mission and then I don’t do it. I don’t take the Eaves for reading about it and I am not supposed to. I remember when the mission thing started and some people lost Eaves (and real dollar) the questions of calling out “the swindlers” was on the plate. I am not for that kind of thing. And after running a few missions on my own and getting a taste of what some people are up to, I still hesitate to do it, even though I know who is “out there for change”. Well, I know the few in my case.

I am wondering what other people have experienced and what is your opinion about this issue. Please leave your comment.

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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5 Responses

  1. Anne Thomas says:

    Vitus there will be those who do that, I wish there were not but it is what it is. There are also those who do the mission when the eaves are gone if they have the time. I understand how you feel, I try to not look and ask something very easy like you just did.

    Even though I try to complete every mission, I am sure I make a mistake at times, find I can’t despite best efforts (bad links etc), or even get distracted and come back later. So I try o assume the best of others. There are, I hear, some who just take eaves & run.

  2. ahynes1 says:

    I haven’t sponsored any Missions, and recognize that my response might be different if I ran into people taking the Eaves and running, but really, I just can’t get all worked up about it.

    Yes, there will always be people who try to take advantage of any game they are playing, including not following the rules. It is annoying. However, it is probably more important to focus on the positives and what can be done to make missions more successful.

    Your comments about making missions simple and easy to understand is are a good starting point.

    • V. says:

      Thanks for the comment. And you are right, the positives is what counts. If you have a 80 or 90% success rate that is a good thing. I was wondering how the people make out that run bigger missions and how they feel about their results.

  3. Dear Vitus,

    Thank you so much for your great posting about EA’s mission!

    Networking very much is influenced by three main Chinese notions:

    1. “guanxi” that describes the basic dynamic in personalized networks of influence, and is a central idea in Chinese society.

    2. “mianzi” that means face, dignity, prestige, reputation and is a fundamental concept in the fields of sociology, sociolinguistics, semantics, politeness theory, psychology, political science, communication, and Face Negotiation Theory.

    3. “qi” that is frequently translated as life energy, lifeforce, or energy flow. I use it to show one’s engagement, attention, activity and, of course, energy!

    What happens with EA’s mission is that they only apply to “qi”, to engagement, but EA is very much about “mianzi” and “guanxi”, a social capital exchange where people invest in people, not where engagement is the prime component but where “reciprocation” is the key differentiator!

    In explaining this idea, I think that EA’s mission can be a short lived trend, a bit like the luxury goods, that couldn’t have a sustainable continuation, simply because EA is far less focused on “qi” or engagement, and for more on “guanxi” and “mianzi”!

    Just my two cents of approach to your blog!

    I hope you had a great [X]Pendapalooza !

    I wish you a wonderful Sunday and a happy New Year of the Chinese Water Dragon that starts tomorrow and will bring more prosperity to the whole world in 2012!



    • V. says:

      Awesome response, Lucas. And good incorporation of the Chinese Culture and New Year into this comment. I appreciate this as well.

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