Even well-planned, well-funded marketing campaigns can tank. But there's still plenty to gain, if that happens: http://t.co/IFOcKmoU
— OPEN Forum (@OPENForum) February 2, 2012
Failing and overpaid marketing campaigns are nothing new. For the most part we only talk about the good campaigns, but what about the failing that are out there in high numbers? How about bank marketing? There are only a handful(!!!) of banks that do real good marketing, the rest is wasting money on a daily basis. What’s your opinion?