Plenty of brands are interacting with fans on social media these days. But few are as adept at responding as the industry already known for speed: fast food chains.
What networks these brands uses varies. Some may be more active on Facebook while others take to Twitter. The overall leaders on both, according to multiple metrics? McDonalds and Taco Bell.
Unmetric collects data based on these brands’ behavior and allows you to track your favorite brands and see how they measure up against each other.
“Large fast food chains have long dominated commercial airwaves,” says Unmetric CEO Lux Narayan, “but in the era of social media these restaurants have a new opportunity to directly engage with fans and seek out a competitive edge.”
Facebook interactions tend to increase on Thursday, while Twitter peaks during the evening commute.
And while McDonalds and Taco Bell lead overall, the smaller guys have more rabid followings. In-N-Out Burger has the most engaged fans on Facebook, while Chipotle takes the lead on Twitter.
How can fast food chains make better use of social media?