The Main Street Analyst http://www.themainstreetanalyst.com New York City Magazine! Marketing, Social Media, Business - Connecting The Dots! Wed, 08 Nov 2017 23:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.12 Creating Organic Traffic Is Gold | Infographic http://www.themainstreetanalyst.com/creating-organic-traffic-gold-infographic/ http://www.themainstreetanalyst.com/creating-organic-traffic-gold-infographic/#comments Tue, 09 Sep 2014 01:15:54 +0000 http://www.themainstreetanalyst.com/?p=19138 Creating organic traffic for your website or blog is the most important thing you can do. Organic traffic is cheap and with that creates the best ROI! As a business, having a functioning website and a blog can be worth Gold! Sure, just having a site doesn’t really cut it,...

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Creating organic traffic for your website or blog is the most important thing you can do. Organic traffic is cheap and with that creates the best ROI!

As a business, having a functioning website and a blog can be worth Gold! Sure, just having a site doesn’t really cut it, after all the site or blog is “your shop” in the digital world. Every business owner loves it when the shop is crowded. Why? Well, that’s when you can sell. If nobody is visiting your shop, you won’t sell.

A brick-and-mortar shop in the neighborhood draws attention just by being there. More or less, sooner or later, everyone in the neighborhood has been to your shop or at least knows it is there when needed. And those that come in might just refer it to others. Being of good service will grow your store.

In the digital world it is not that easy. If you put your site or blog up and don’t do the right things marketing wise, the visits will be limited. So, how do you create traffic for your online store? Two ways, pay one of the big guns like Facebook or Google and they will send you some visitors. They might even send you many, if you pay a lot. The second option is you create organic traffic. That takes a little longer, but also lasts longer. Once you have spend your money on Google or Facebook and they sent you some visitors, the show is over, if you don’t pay again.

Creating organic traffic means you create content on your website or blog. You write an article or post related to the products and services you sell and make sure it is well written and has information your usual visitor or customer cares about. Once such a post is created you share it where ever you can. On your social media properties, and you share it with other assets you might have like a newsletter. Given your post (content) is good, people like your post, follow and like your social media outlets, share your post and create even more audience and with that create organic traffic. When you post your second post, they will have a look and see what other good things you have to offer. If you keep the quality of your content up, some will become regulars on your site or blog and some will leave real dollars.

This is the short form on how organic traffic works and how it is created. The infographic below from RazorSocial and Canva shows you how to share your blog or site content in order to create organic traffic. I also recommend to read this article from Angela Hausman, PhD. The article gives you more detail about creating organic traffic.

How To Create Organic Traffic

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Social Media And Commerce | Turning Into Sales Channels | Infographic http://www.themainstreetanalyst.com/social-media-commerce-turning-sales-channels-infographic/ Mon, 25 Aug 2014 11:55:06 +0000 http://www.themainstreetanalyst.com/?p=19067 The intentions of doing business on social media have changed over the past three years. While not that long ago experts were not recommending to use social media platforms for sales, but rather for brand development and brand recognition, times have changed. Even today many marketing agencies are still counting...

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The intentions of doing business on social media have changed over the past three years. While not that long ago experts were not recommending to use social media platforms for sales, but rather for brand development and brand recognition, times have changed. Even today many marketing agencies are still counting likes and followers without being able to determine how many of these social media activities actually turned into sales. In the meantime, social media has turned slowly but surely into a solid sales channel.

Have a look at the infographic below from Invesp and see how the facts and numbers have changed over the past years. You can expect further growth in sales numbers, but you should consider changes on certain platforms when you determine your best chance to sell on social media. Keep in mind, Facebook for example, has made it clear that they want a share of your social success. If you post on that platform and you don’t promote your post, you are shooting blanks. Only few people see what you are offerings. The numbers for Facebook in this infographic might change.

What is your experience with selling on social media, or buying? Are you using the diverse platforms for selling or buying? Which one?

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Sales And Social Media

 

 

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Why A Business Blog Is Important | Infographic http://www.themainstreetanalyst.com/business-blog-important-infographic/ Thu, 21 Aug 2014 10:00:58 +0000 http://www.themainstreetanalyst.com/?p=19063 Blogging has become a popular way of promoting all kind of products and services. In recent years many companies of all sizes decided to establish a business blog and the number of companies doing the same is rising rapidly. Looking at a few number and benefits, that come to no...

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Blogging has become a popular way of promoting all kind of products and services. In recent years many companies of all sizes decided to establish a business blog and the number of companies doing the same is rising rapidly. Looking at a few number and benefits, that come to no surprise:

  • 55% more visitors on the website
  • 97% more inbound links
  • 434% more indexed pages
  • 126% more leads

While there are still many argue they don’t need a business blog, the facts have established the fact that “they” need it. Over time the discussion about a business blog has changed from “is it really a good idea” to “how do we do it”? If you are sitting on the fence with your decision, have a look at the infographic below from Digital Marketing Philippines and see the benefits and facts of and about a business blog. If you need help in establishing a blog, feel free to contact me either with a comment below or via my contact page.

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The Elements Of A Business Blog

 

 

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Why Inbound Marketing Can Be The Better Choice For Your Campaign| Infographic http://www.themainstreetanalyst.com/inbound-marketing-can-better-choice-campaign-infographic/ Thu, 21 Aug 2014 09:16:32 +0000 http://www.themainstreetanalyst.com/?p=19060 Marketing has taken a few twists and turns since Mad Men ran the show. When marketing campaigns are discussed these days the question is Inbound Marketing or Outbound Marketing? While traditional outbound marketing is not off the table at all, many marketers invest more and more resources into the alternative...

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Marketing has taken a few twists and turns since Mad Men ran the show. When marketing campaigns are discussed these days the question is Inbound Marketing or Outbound Marketing? While traditional outbound marketing is not off the table at all, many marketers invest more and more resources into the alternative inbound form of marketing. The advantage of better abilities to measure, increased reach for less investment and overall better control over a campaign makes inbound marketing a very popular choice.

Have a look at the infographic below from SyneCoreTech. The graphic shows the differences between the two forms of marketing and at the end the company’s approach to inbound marketing.

What about you? Which is your preferred way of marketing, and why? Have you set yourself up to run successful inbound marketing campaigns? Feel free to leave your comments below, or if you have any questions, feel free to contact me. Don’t forget to sign up for my weekly newsletter with more information around the subject.

Inbound vs Outbound Marketing

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Pinterest | Rules Around Pinning | Infographics http://www.themainstreetanalyst.com/pinterest-rules-around-pinning-infographics/ Thu, 14 Aug 2014 12:50:27 +0000 http://www.themainstreetanalyst.com/?p=19053 Pinterest is a great platform for visual content. The site is also a great source for traffic for your website or blog. The users are very much into sharing good content and the majority of the users are women with buying power. To get around on the site and making...

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Pinterest is a great platform for visual content. The site is also a great source for traffic for your website or blog. The users are very much into sharing good content and the majority of the users are women with buying power. To get around on the site and making it work for you and your business, however, requires to follow some basic rules.

Have a look at the infographic below from Social Bees Media and Jenny Francis to learn about some of the rules and incorporate them into your strategy.

What’s your experience with Pinterest? How do you make it work for yourself? Don’t forget to sign up for my weekly newsletter with information around the subject and more.

Rules Around Pinterest

Rules Around Pinterest

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Social Media | Basic Requirements To Make It Work For You | IG http://www.themainstreetanalyst.com/social-media-basic-requirements-make-work-ig/ Thu, 14 Aug 2014 12:30:45 +0000 http://www.themainstreetanalyst.com/?p=19050 Running a successful social media presence and campaigns for a business is no easy task. It requires effort and commitment. Many businesses that actually should be on social media hesitate because they don’t know what to expect. For those, and those that are wondering why their efforts don’t carry any...

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Running a successful social media presence and campaigns for a business is no easy task. It requires effort and commitment. Many businesses that actually should be on social media hesitate because they don’t know what to expect. For those, and those that are wondering why their efforts don’t carry any fruits, the infographic below from Wrike shows some basics that are required to have a good presence.

Social media is not a quick fix for business problems. To see a return on your efforts you will have to put some effort into it. Once you commit to that and you are consistent, you will see results. Have a look at the infographic and make your adjustments, if needed.

What are your thoughts on social media for your business? What’s your biggest challenge?

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Basic-Requirements-For-Successful-Social-Media

Basic-Requirements-For-Successful-Social-Media

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Google+ For B2B Marketing | Why And How To Use The Platform | IG http://www.themainstreetanalyst.com/google-b2b-marketing-use-platform-ig/ Wed, 13 Aug 2014 12:54:14 +0000 http://www.themainstreetanalyst.com/?p=19045 For marketers, Google+ is one of the most important social media platforms out there. As a matter of fact, Google+ is a must for every marketer, B2B or B2C. The platform is just what it is, Google. Posting and engagement on the platform is sending social signals to the search...

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For marketers, Google+ is one of the most important social media platforms out there. As a matter of fact, Google+ is a must for every marketer, B2B or B2C. The platform is just what it is, Google. Posting and engagement on the platform is sending social signals to the search engine. Remember, a lot of people, and business owners, start their shopping by searching on the internet.

The infographic below from webbiquity shows B2B marketers why the network is so important. The infographic also shows how to get started and how to maintain your presence. You can also have a look at these posts on this blog and see much more information why Google+ is so important.

If you have any questions or comments about the subject feel free to leave your comment below or contact me. Also, sign up for my weekly newsletter and get information about the subject and related topics delivered to your inbox.

Google+ For B2B Marketing

Google+ For B2B Marketing

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Content Marketing For Small Businesses | Infographic http://www.themainstreetanalyst.com/content-marketing-small-businesses-infographic/ Wed, 13 Aug 2014 12:19:26 +0000 http://www.themainstreetanalyst.com/?p=19040 Content Marketing for Small Businesses – It is now for years that I am telling my clients and potential clients social media, including blogging, is giving you a chance to compete with the big brands. Content marketing has given everyone that has something to say, whether they sell products or...

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Content Marketing for Small Businesses – It is now for years that I am telling my clients and potential clients social media, including blogging, is giving you a chance to compete with the big brands. Content marketing has given everyone that has something to say, whether they sell products or services or just have an opinion and are providing information, the chance to get their word out. The excuses like takes too long, too expensive and others are not valid anymore.

Using a blog and social media platforms is not expensive. As a matter of fact, you can do it yourself. That it takes too long and requires work is another story. Well, waiting for miracles to happen can even take more time. Fact is, if you want to improve your business, you will have to do something. My recommendation is, start marketing your business like your competition does.

To market your message with a blog and social media is no rocket science. Search this blog for the subject, here are 100’s if not 1000’s of articles with explanation tips and hints. The infographic below shows 12 tips for content marketing for small businesses. They were written down by CoSchedule and put into an infographic by Mainstreethost for you to read. They are coming as a “warm-up”. If you want and need more info click here for all the other easy to read infographics.

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Content Marketing For Small Business

Content Marketing For Small Business

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Better Facebook Posts Increase Your Reach | Infographic http://www.themainstreetanalyst.com/better-facebook-posts-increase-reach-infographic/ Tue, 12 Aug 2014 09:09:22 +0000 http://www.themainstreetanalyst.com/?p=19031 Facebook has become a major challenge for marketers as far as visibility of posts concerns. An average post might only reach 10 – 20 people and that is by far not very satisfying. That you have a followership (page likers) in the thousands or even more is driving tears into...

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Facebook has become a major challenge for marketers as far as visibility of posts concerns. An average post might only reach 10 – 20 people and that is by far not very satisfying. That you have a followership (page likers) in the thousands or even more is driving tears into your eyes, when you look at your reach on the platform.

While, without paying Facebook, bigger numbers in reach are difficult to achieve, there are a few ways that might help your visibility. One of them is creating better posts. The infographic below from Track Maven gives some interesting insight on how you can create better Facebook posts and reach more people. Have a look and give it a shot.

Let me know what your experience with Facebook is. How was your reach influenced in recent times? Have you changed anything?

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Perfect Facebook Post

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Generation Z | The Marketing World Will Change, Again | IG http://www.themainstreetanalyst.com/generation-z-marketing-world-will-change-ig/ http://www.themainstreetanalyst.com/generation-z-marketing-world-will-change-ig/#comments Tue, 12 Aug 2014 08:33:37 +0000 http://www.themainstreetanalyst.com/?p=19028 While many marketers are still busy to find out how to reach millenials (20-37 year old consumers), the next consumer group is standing ready to change marketing again: Generation Z! These 19 and under upcoming consumers and their habits will provide the next headache in marketing and advertising. This generation...

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While many marketers are still busy to find out how to reach millenials (20-37 year old consumers), the next consumer group is standing ready to change marketing again: Generation Z! These 19 and under upcoming consumers and their habits will provide the next headache in marketing and advertising. This generation will decrease the average attention span (8 seconds) even further. Everything, almost, will be visual.

Have a look at the infographic from the Marketo Blog and see what Generation Z is all about. If you have one of these at home like I do, many of these characteristics will look familiar.

If you have one of these GenZ’ers at home, what’s your experience? What do you see?

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Generation Z, Marketing

Generation Z, Marketing,

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