>While sitting over dinner, my girlfriend and I had a conversation about her banking situation. She stated her girlfriend, who just joined the same bank, got $250.00 for using a rewards program. My girlfriend went on to complain about the banks and their business policies, all to the disadvantage of their current customers. Only the new customers would get perks, in this case a rewards program. With a look at the website, the confusion was corrected: The program was on the website, for everyone to sign up, even the current customers.
The advice I gave my girlfriend was, read my blog. Just a few days ago (01/27/2011, in this blog) I wrote of the importance of sales calls, on a business2business level. Well, very embarrassing, she didn’t read it. Therefore, she couldn’t establish the link that sales calls are also important for the regular consumers out there. The problem with her is, like with many other people: The phone rings, ID will be checked, looks like a sales call, no pickup. If she runs into a sales call, she hangs up faster than the guy on the other side can take a breather to start the sales pitch. Needless to say, if the mail looks like junk, it goes unopend into the trash can. Calling her from an unknown, not blocked, phone number, with the intent to give her a million dollars, would be impossible. .As far as I know, there is only one exception, the coupons from Bloomingdales. Funny, isn’t it? Well, she didn’t turn down a million dollars yet, at least I hope so, but who knows how many hundreds of dollars she left on the table, just for ignoring the bank’s website, mail or phone calls in this one single case. She actually knows that companies give stuff away from time to time, but, more or less, just ignores the fact. One is tempted to believe she has nothing else than clothes on her mind. That’s not the case, though, she has a quite broad horizon.
So, again, this time to all: Listen to sales calls and check your mail. You never know what you find, and best, it doesn’t cost you anything, except money you leave on the table and a little time.
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