While many marketers are still busy to find out how to reach millenials (20-37 year old consumers), the next consumer group is standing ready to change marketing again: Generation Z! These 19 and under upcoming consumers and their habits will provide the next headache in marketing and advertising. This generation will decrease the average attention span (8 seconds) even further. Everything, almost, will be visual.
Have a look at the infographic from the Marketo Blog and see what Generation Z is all about. If you have one of these at home like I do, many of these characteristics will look familiar.
If you have one of these GenZ’ers at home, what’s your experience? What do you see?
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