Social Media has its influence on business, no doubt. However, not that long ago, the experts in the field believed social media should not be used as a sales tool, but rather to build brand awareness and improve customer relations. BTW, both are clearly part of a business development and sales process. Developments over the past two years have clearly demonstrated that social media is a sales tool and, as this infographic (and other new research and information) shows, works as such. We at The Main Street Analyst, have promoted this opinion for two years, with mixed responses.
Have a look at this infographic and see how business and sales is influenced by social media. For some, these numbers are ground breaking, for others, like us, they are rather modest. That’s because social media for a long time was used to fuzz around, rather than using the diverse platforms for business.
Infographic Source: etiya