How Sports Teams Use Social Media To Drive Ticket Sales – Infographic

Social media hasn’t only revolutionized sports fans’ experiences at the game — it’s also changed how they get there in the first place.

One in five fans use social networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts.

And engaging fans on social media doesn’t just help sports teams reach potential buyers — it literally pays off. According to the same research, fans who buy tickets through social media links pay more than one-and-a-half times as much on average compared to all buyers. Why? They typically make their purchases farther in advance.

The flash deals site for sports tickets Crowd Seats recently pulled research from Ticketmaster, the Sports Business Journal and the marketing firm Burson-Marsteller to produce the infographic below…Read More

Source: Mashable.com, Crowd Seats, Sports Business Journal

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6 Responses

  1. Sandor says:

    Fascinating. Thanks for the information, I had no idea.

  2. Sandor says:

    Reblogged this on Sandor Benko's Reblog Blog 😉 -> On to FireYourBossProject.com for full blog! and commented:
    Social media drives ticket sales too. I had no idea.

  3. Greg Harvey says:

    That is very interesting. It just shows how powerful social media is. And if it is good enough for organizations like that, it confirms that it is something that I should be doing as well!
    http://www.harveywildlifephotography.ca

  4. drrogera says:

    These take so much information and fire it at you that it takes a while. My big questions was, and maybe I missed it, is any of this corrected for population size (market in NY is much bigger than Pittsburg)

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