Social media hasn’t only revolutionized sports fans’ experiences at the game — it’s also changed how they get there in the first place.
One in five fans use social networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts.
And engaging fans on social media doesn’t just help sports teams reach potential buyers — it literally pays off. According to the same research, fans who buy tickets through social media links pay more than one-and-a-half times as much on average compared to all buyers. Why? They typically make their purchases farther in advance.
The flash deals site for sports tickets Crowd Seats recently pulled research from Ticketmaster, the Sports Business Journal and the marketing firm Burson-Marsteller to produce the infographic below…Read More