With a final-lap finish and poignant win by Dario Franchitti months after good friend and fellow driver Dan Wheldon was killed in an on-track accident, this weekend’s Indy 500 auto race was one for the ages.
But how did the event play out on social media?
Franchitti was the big winner there, too. He was mentioned nearly 30,000 times by fans on Twitter during the Indy 500 weekend. The next most mentioned driver, Takuma Sato, didn’t even break 8,000.
Franchitti also added more than 4,700 Twitter followers over the course of the weekend. Brazilian driver Rubens Barrichello, however, got the biggest boost in followers, adding more than 16,000 to his total number. Tony Kanaan, Marco Andretti and James Hinchcliffe also added more than 1,500 followers apiece. Josef Newgarden saw the biggest bump on Facebook, increasing his audience there by nearly 30%.
Overall, the Indy 500 generated about 210,000 tweets from fans and media. Not surprisingly, the American audience was most engaged — almost 90% of tweets were in English, and 75% came from the United States. When did fans take to Twitter most? After crashes. Six accidents caused big spikes in Twitter action…Read More