Marketing has taken a few twists and turns since Mad Men ran the show. When marketing campaigns are discussed these days the question is Inbound Marketing or Outbound Marketing? While traditional outbound marketing is not off the table at all, many marketers invest more and more resources into the alternative inbound form of marketing. The advantage of better abilities to measure, increased reach for less investment and overall better control over a campaign makes inbound marketing a very popular choice.
Have a look at the infographic below from SyneCoreTech. The graphic shows the differences between the two forms of marketing and at the end the company’s approach to inbound marketing.
What about you? Which is your preferred way of marketing, and why? Have you set yourself up to run successful inbound marketing campaigns? Feel free to leave your comments below, or if you have any questions, feel free to contact me. Don’t forget to sign up for my weekly newsletter with more information around the subject.