Infographic Source: Traackr
Marketing has changed dramatically in the last five to ten years and influence marketing was “flushed” to the surface, visible to everyone. With the appearance of social media individuals and small businesses were given a chance to have a voice, a considerable voice! Today, it is entirely possible for one individual to take influence on buying decisions of millions of consumers.
The fact hasn’t gone unnoticed by big brands and influence marketing, while still in the beginner stages, becomes a more and more popular way for businesses to introduce new products or support other marketing campaigns. With 3% of people making 90% of the impact online, that’s to no surprise. Those 3% are by no means all celebrities as we know them, some of the most powerful influencers in the social media world have been “very normal” people just a few years ago.
The infographic below shows some interesting information about the subject. Have a look and see what’s behind it. If you are interested in a guide for influence marketing have a look at the “Infographic Source” link. Traackr, the source of this infographic, is providing a free guide.