Infographics: Facts, Trends and Impact – Infographic

How IGs Impact Social Networks?

– The first IG was published in 1626, but has only become truly popular since 2009
– Traditional Posts vs. IG Posts
– Twitter averages
– Traditional = 62 retweets
– IGs = 587 retweets
– Linkedin averages
– Traditional = 7 shares
– IGs = 51 shares
– Stumbleupon
– Traditional = 39 pageviews
– IGs = 330 pageviews
– With the right topic, an IG can reach up to 15 million people

Trends in IGs – According to Google

Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords
– Keyword “Infographic”
– Peak Ranks per Year:
– 2004: 12
– 2009: 14
– 2010: 28
– 2011: 62
– 2012: 100
– Global Ranks (top 6):
– Philippines: 60
– South Africa: 56
– New Zealand: 50
– Netherlands: 41
– India: 38
– US: 38
– Rank by City (top 6):
– Singapore: 100
– Bangalore: 59
– San Francisco: 58
– Sydney: 39
– Chicago: 36
– Melbourne: 33

View, Like, Comment

Some of the most viewed, liked and commented on infographics in recent history
– What are the Odds?
– How Much Can You Trust a Bearded Man?
– Should I Text Him? – Flowchart with tips for helping to navigate relationships.
– Evolution of the Geek
– Why Startups Fail – Startup Genome project analyzed data and came up with some answers
– The Work We do to Pay Taxes – How much do we work for “the man” on any given day?
– Headache: Everything You Need to Know – Different types of headaches, causes and treatments
– Formal Dining Setting – What you need to know for your fancy dinner party
– We All Want to be Young – The power of today’s youth came directly from those before them
– Kitchen Cheat Sheet – All the interesting info you need when cooking
– Advertising vs. Reality – Fast food items were purchased, taken home and photographed immediately

Topic Trends

Number of IGs per category out of 25,927 IGs (on Visual.ly)
– Animals – 329 (1.3%)
– Business – 3,289 (12.7%)
– Computers – 1,003 (3.9%)
– Economy – 1,885 (7.2%)
– Education – 1,089 (4.2%)
– Entertainment – 1,136 (4.4%)
– Environment – 882 (3.4%)
– Food – 852 (3.3%)
– Gaming – 246 (0.9%)
– Geography – 356 (1.4%)
– Health – 1,752 (6.8%)
– History – 112 (0.4%)
– Home – 205 (0.8%)
– How To – 363 (1.4%)
– Human Rights – 140 (0.5%)
– Humor – 435 (1.7%)
– Lifestyle – 1,470 (5.7%)
– Love & Sex – 331 (1.3%)
– Olympics – 185 (0.7%)
– Other – 911 (3.5%)
– Politics – 1,096 (4.2%)
– Science – 456 (1.8%)
– Social Media – 2,348 (9%)
– Sports – 962 (3.7%)
– Technology – 2,597 (10%)
– Transportation – 795 (3.1%)
– Travel – 566 (2.2%)

Infographic Companies

A Google search shows these 3 at the top of the list for “Best Infographic Companies”
– NowSourcing.com – “We bet you’ve already seen our work”
– Infographics.avalaunchmedia.com – As seen on CNN, NYT and Mashable
– Brafton.com – “Go viral with awesome infographics!”

Source: TopMarketingSchools.net

state-of-infographics

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