Lack Of Digital Understanding Costs Retailers Billions – Infographic

For many it comes as a surprise that retailers seem to have problems with “technical know-how” when it comes to understand the influence of social media on their business. With most sales decisions these days made via social media influence, retailers demonstrate lack of digital understanding of their customers and digital possibilities.
Have a look at the infographic and see some of the different takes between retailers and their customers.
Infographic Source: CostMasters
Retail, Digital Marketing

Retail, Digital Marketing

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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