Legal Industry Marketing by

Much like the banking industry, the legal industry is not known for sophisticated marketing and business development campaigns. Developments in the diverse markets and technology changes over the past years have forced law firms to increase and change their efforts for marketing and new business development.

Certain markets, such as New York City, have an incredible amount of attorneys that are in a fierce fight for new business. In increasing numbers, new cases are distributed in a different way than ten years ago. While for many law firms referral business was the most lucrative business development part, and still is, for some, that source is more and more drying out. Individuals, and corporate America, these days have much more opportunity to chose a law firm or attorney they feel comfortable with and they believe is capable to represent them. Researching the market became a common task for those that need legal advice.

As a law firm or attorney, put yourself in the shoes of the individual or corporate lawyer that is seeking advice and ask yourself this question: How do they find me? What are they looking for? Keep in mind, the law firm that wins the case might not even be known by the individual seeking the advice. helps law firms and attorneys to be visible and demonstrate ability for potential clients when they need legal advice.

Please contact [email protected] for more information.

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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