Whether you’re a casual internet user, or the CEO of a multi-million dollar company, the influence of social media on your daily life is somewhat similar: you see its usefulness and dabble in it in order to keep up with your peers. But if you’re like the vast majority of people who fall somewhere in between those two identities, you realize that when it comes to things like business and social media, the stakes are much higher.
The level of success and the pace by which a business grows in today’s economy is very largely affected by its establishment on social media platforms like Facebook, Twitter, LinkedIn, and Google. So this brings on the natural question: what is the difference between these four social media sites, and how do they apply to my business?
This infographic, “Leveraging Social Media to Showcase Your Expertise”, was produced by Zintro, a business network that connects clients with experts in a variety of business area, to respond to this looming question. It not only provides statistical differences among the four social media sites, but also information about how each site applies to business needs.