American author Erik Qualman surmised the influence of social media on our generation with one, simple sentence: “We don’t have a choice on whether we do social media, the question is how will we do it? ”Americans spend 27% of the time they spend online to use social networking sites, as well as 15% of total mobile internet usage. Social media produces nearly twice as many leads as trade shows, direct mail, telemarketing or pay-per-click advertising. Additionally, social media leads have a 13% higher conversion rate, and 46% of Internet users rely upon social media when they make a purchase decision.
Source: FunyoChat Blog