Marketing Super Charged – How Red Bull Turns Daredevils Into $6.2B

Energy drink company Red Bull has been making a name for itself in recent years with an innovative and eclectic marketing strategy that goes far beyond traditional advertising methods. They’ve taken the world championship 3 years in a row with their Formula 1 racing team, thrown a daredevil into space from 24 miles up, and pumped out thousands of high-adrenaline videos on their popular YouTube channel. Take a look at some surprising facts and amazing stunt footage from the company whose logo seems to be associated with just about every “extreme” pursuit today. (Source: Bloomberg)

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