During this year’s U.S. election, candidates channeled the power of apps and text messaging to appeal to voters, promote their party platform and fundraise.
CallerSmart analyzed how much telephones — smartphones, texts and anonymous phone banks — are bringing democracy to a digital environment. As it turns out, President Barack Obama or Republican presidential candidate Mitt Romney could thank cellphones for being elected on Nov. 6.
Obama and Romney developed personalized mobile apps to tap into a more connected constituency. The president’s app was more popular on Androids, while Romney’s was downloaded more on iPhones. What’s more, this year’s presidential election is the first to allow donations via text message.
For more on the use of mobile in the 2012 election, check out the infographic below: