Bad Customer Service, Social Media, The Price

Bad Customer Service: Facts And Numbers – Infographic

I just wrote an article “Why Most Brands Mess Up Customer Service On Twitter”. While the article gives some information on why brands have issues with customer service on social media, this infographic gives a few numbers and stats to the subject. It also names a few of the worst offenders. You might be surprised to see who is leading that list. Continue reading

The Main Street Analyst, Marketing, Business, Social Media

Why Most Brands Mess Up Customer Service On Twitter

The Main Street Analyst, Social Media, Marketing, Business

The Main Street Analyst, Social Media, Marketing, Business

Customer service on Twitter is a tricky thing. Complaints are public and unqualified responses can dig a deeper hole for brands.

A coupe of weeks ago I wrote an article about “The Non-Sense Big Marketing Agencies Are Selling To Big Brands”. One of the results was a response  from Software Advice’s “Customer Service Investigator”, a blog writing and investigating customer service issues. Continue reading

Social Media, Trends, Marketing, 2014

Social Media Marketing: How Marketers Prepared Themselves For 2014

It’s 2014 and social media has been around for a while. In the past years brands and businesses have been using platforms to create brand awareness without creating measurable ROI. Continue reading
Retail, Digital Marketing

Lack Of Digital Understanding Costs Retailers Billions – Infographic

For many it comes as a surprise that retailers seem to have problems with “technical know-how” when it comes to understand the influence of social media on their business. Continue reading
Soccer, Soccer Is Life, The Main Street Analyst

If Still Needed, Proof That Brazil Is World Cup Soccer’s True Home

Proof That Brazil Is World Cup Soccer’s True Home – Mashable

The 2014 World Cup officially kicks off in Brazil two months from Saturday. Off-the-pitch worries — massive protests and crime chief among them — are well-founded, to be sure. But when it comes to soccer itself and how Brazilians regard the beautiful game, Brazil is the World Cup’s one true home. Continue reading

Best Social Media Platforms For Your Business


Have a look at the best social media platforms for your business

New York City, Marketing, Social Media, PR, Communication and Promotion

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