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The Yahoo-Tumblr Deal: Why They Paid $1.1B

The Yahoo-Tumblr Deal: Why They Paid $1.1B

Bloomberg’s Dominic Chu explores the $1.1 billion acquisition of the social blogging site Tumblr by Yahoo as CEO Marissa Mayer continues to remake the internet company even as the share price soared by more than 70 percent in the last year. CEO Mayer believes the acquisition will enable Yahoo! to...

Worst Social Media Advice You Can Get – Part 15 – Respond To Every Negative Comment

Worst Social Media Advice You Can Get – Part 15 – Respond To Every Negative Comment

Respond to every negative comment. Appropriately, the last piece of advice in the series we referenced before is to “pick your battles.” Beware of negative comments that are simply meant to get a rise out of you. Beware of people simply trying to capitalize on your visibility by getting you...

Fastest Changing Industries – PR And Media – Infographic

Fastest Changing Industries – PR And Media – Infographic

The only industry changing more quickly than PR is the media, and they are inextricably intertwined. Social media, the darling of the blog-sphere, changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. Press materials have turned into social content and briefings into...

Worst Social Media Advice You Can Get – Part 14 – Don’t Respond To Negative Comments To Protect Your Brand

Worst Social Media Advice You Can Get – Part 14 – Don’t Respond To Negative Comments To Protect Your Brand

Don’t respond to negative comments to protect your brand. If someone has said something negative about your brand, it’s out there — visible to that person’s network or anyone searching for information about your company. And by not responding to negative comments, a small comment can spiral out of control...

Online Brand Marketing In 2013 – Infographic

Online Brand Marketing In 2013 – Infographic

With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn’t help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing...

There’s No Such Thing As A Universal ‘Best Time’ To Post On Facebook

There’s No Such Thing As A Universal ‘Best Time’ To Post On Facebook

Facebook marketers have obsessed over figuring out the best time to post on Facebook for years now.  So much time, money, and effort has been put into finding an answer to this problem.  Heck, it’s one of the main reasons we started PostRocket.  But one major issue I’ve seen in...

Worst Social Media Advice You Can Get – Part 13 – Don’t Let Your Employees Use Social Media

Worst Social Media Advice You Can Get – Part 13 – Don’t Let Your Employees Use Social Media

Don’t let your employees use social media. First of all, it’s useless to try to keep your employees from using social media. Even if you block social media sites on their computers, they’ve got their smartphones. Move your office to a dungeon with terrible cell reception, and your employees can...

Online Marketing Strategy: 5 Questions To Ask – Inofgraphic

Online Marketing Strategy: 5 Questions To Ask – Inofgraphic

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the most out of your efforts? If you’re like most busy professionals or business owners, then we’d probably guess that it’s...

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