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For the term "content marketing".
Content Marketing – Check Out These Tools To Do Better

Content Marketing – Check Out These Tools To Do Better

Content plays an important role in any marketing strategies. You need it for SEO, social media marketing, email marketing, lead generation and lead nurturing. To effectively engaging the right prospects with the correct content, one has to master a solid knowledge of content marketing and match buyer persons with the...

B2B Brands Leveraging Content Marketing – Infographic

B2B Brands Leveraging Content Marketing – Infographic

With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.

Content Marketing: People And Their Attention Span – Infographic

Content Marketing: People And Their Attention Span – Infographic

Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail,...

Mobile Content Marketing: What’s Going on? – Infographic

Mobile Content Marketing: What’s Going on? – Infographic

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing...

Content Marketing Metrics: How Marketers Are Measuring Content – Infographic

Content Marketing Metrics: How Marketers Are Measuring Content – Infographic

Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. But how are marketers approaching and measuring their strategies? The surprising answer is that, despite acknowledging the importance of content,...

B2B Content Marketing On The Rise – Infographic

B2B Content Marketing On The Rise – Infographic

Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending...

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