Printed Marketing Collateral Is Still Important – Infographic

In the digital age and in times of social media many of us tend to neglect an important marketing piece: Printed marketing collateral!

It might be easier to create and keep our collateral online these days and it is certainly cheaper to lead potential clients to our online portfolio and  websites, however, it is important to keep in mind that in cases of personal meetings, people almost expect us to have something to show off. And, I know from my conversations with many decision makers, they want to have something in their hand they can look at. If it looks good, is structured and makes sense, you might just win the job over “digital only”.

This infographic from Printsolutions4u gives some insights on how to create your collateral. It shows what’s important and why. Have a look and bookmark this graphic for the time you create your next printed marketing collateral.

Infographic Source: Printsolutions4u

Marketing Collateral Print Business Growth 0123

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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