In the digital age and in times of social media many of us tend to neglect an important marketing piece: Printed marketing collateral!
It might be easier to create and keep our collateral online these days and it is certainly cheaper to lead potential clients to our online portfolio and websites, however, it is important to keep in mind that in cases of personal meetings, people almost expect us to have something to show off. And, I know from my conversations with many decision makers, they want to have something in their hand they can look at. If it looks good, is structured and makes sense, you might just win the job over “digital only”.
This infographic from Printsolutions4u gives some insights on how to create your collateral. It shows what’s important and why. Have a look and bookmark this graphic for the time you create your next printed marketing collateral.
Infographic Source: Printsolutions4u