Representations of Gender in Advertising – The Two Sides Of Advertising

The advertising industry is working with all tricks to make us believe what they want us to believe. For the most part they are very successful with it. Sales are good and that is what counts for most of us. However, there is another side to it and that one is not so great. Once in a while we should remind ourselves that the advertising world is not reality and what you see on TV will not reflect in your mirror, no matter how hard you diet or how hard you are trying to display the “big shot”. Hunger yourself to death or getting depressed while trying to be cool should not be an objective to strive for. This video is a combination of funny, sad and a reminder of the unreal world we are confronted with when we watch advertising. –TheMainStreetAnalyst–

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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