The advertising industry is working with all tricks to make us believe what they want us to believe. For the most part they are very successful with it. Sales are good and that is what counts for most of us. However, there is another side to it and that one is not so great. Once in a while we should remind ourselves that the advertising world is not reality and what you see on TV will not reflect in your mirror, no matter how hard you diet or how hard you are trying to display the “big shot”. Hunger yourself to death or getting depressed while trying to be cool should not be an objective to strive for. This video is a combination of funny, sad and a reminder of the unreal world we are confronted with when we watch advertising. –TheMainStreetAnalyst–
This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.