In today’s business world it is mandatory that you have a functioning web presence. By functioning I mean not only an easy to look at and organized website, but also a site that can live up to the purpose and deliver new business.
In order for your website to create some new business for you, it is mandatory that your potential customers can find you and your services on the internet. Many people approach building their website with a more or less “hopeless” outlook towards the results and therefore neglect their web presence. If you consider yourself one of these people, you are wrong.
One of the best example on industries that neglect their internet presence, and with that potential multi-million $ business opportunities, are law firms. Business Development in law firms for decades has been sitting in front of the phone and wait until a network member or old/current customer calls asking for help. Latest with the beginning of the financial crisis that has changed and now law firms are trying to change their approach in getting new business into the books.
If you are an attorney or a law firm with with years of experience in a certain field, you need the world to know about that. If you are a personal injury lawyer and someone is running a search on the topic and in need of a lawyer and you only pop up on page three of the Google search, chances are you won’t be considered for the job. The same counts for corporate jobs that will be given out every day by the thousands, based on the findings from several plain and easy internet searches. Lean back for a moment and think about how your potential client is approaching the search for an attorney.
The legal industry is a very competitive industry. Alone in New York City are about 75,000 attorneys out to look for new business on a daily basis. The good thing is, there are at least jut as much people out there looking for an attorney, daily.
As an attorney, you can have a fraction (and you can’t handle more than that) of that business just by being present when people are looking for your expertise. It is ok not to have much of an idea on how to do that, but it is not ok not to take a look at it and not trying to find out what you can do. You would be surprised to find out on how easy you can solve a major business development and marketing problem.
Click the link above and get an oversight of Search Engine Optimization (SEO). You can also check here and learn on how easy you can get help for this issue.